Why doesn’t tricargo publish the rates…?

rates. routes. and doing it differently.

"Why doesn’t tricargo publish the rates?"

It's a question we've been asked a lot since launching tricargo.

After all, plenty of booking platforms do.

Search a route.

See a price.

Pick the cheapest.

Job done.

Except that's not how air cargo actually works. And tricargo is not another booking platform.

A recent conversation with a GSSA explained the point with ease.

"If my competitors can see my rates, they'll know exactly what number they need to beat."

Exactly.

The moment rates become public, the conversation shifts. Instead of talking about expertise, capacity, airline relationships or service, the focus naturally shifts towards price. Before long, everyone is looking at the same column and asking the same question: who's cheapest?

The problem is that most freight forwarders aren't actually looking for the cheapest solution.

They're looking for the right one.

Sometimes that's the lowest rate. Often it isn't.

A pharmaceutical shipment has different requirements to general cargo. A last-minute movement has different priorities to a routine shipment. Some customers need capacity, some need speed, and some need a partner who can solve a problem that nobody else can.

That's why the best GSSA isn't always the one with the lowest price on a spreadsheet.

And it's why we took a different approach with tricargo.

Rather than publishing rates, we focus on visibility. When a freight forwarder searches a lane, every eligible GSSA appears. The forwarder decides who they want to speak to, enquiries are sent, and the conversation begins.

That's where the value is created.

Not in a public rate table, but in the discussions that follow. The questions, the alternatives, the expertise and the problem-solving that have always been at the heart of air cargo.

Because this industry has never been built on price alone.

It's been built on relationships.

And relationships deserve more than a number.

Ready to find out how tricargo works?

Click here to take the guided tour.

Team tricargo

neutral by design.