Frankie’s faqs…

1. What is tricargo?

tricargo is a neutral window for air cargo.

It connects freight forwarders and GSSAs through one shared operational view.

Freight forwarders can see every eligible GSSA for a lane.

GSSAs gain visibility to qualified forwarder demand.

tricargo does not act as a booking platform, marketplace, or intermediary.

It exists to solve one industry problem:

Most participants only ever see part of the picture.

2. Why does tricargo call itself a window instead of a platform?

Because the distinction matters.

A platform usually has a commercial interest in the outcome.

It decides what users see.

tricargo is different.

It is designed to show the full market view without favouring airlines, GSSAs, forwarders, or paid participants.

No sponsored rankings. No hidden prioritisation. No algorithmic bias.

The goal is visibility, not control.

3. Who is tricargo designed for?

tricargo is designed for both sides of the air cargo relationship.

For freight forwarders:

  • Faster sourcing

  • Wider market visibility

  • Access to eligible GSSAs beyond existing networks

  • Simultaneous quote requests

For GSSAs:

  • Qualified lead visibility

  • Discovery by new forwarders

  • Neutral market presence

  • Reduced dependence on cold outreach

4. What problem does tricargo solve?

Air cargo still operates heavily through relationships and fragmented visibility.

Forwarders often only contact the GSSAs they already know.

GSSAs often remain invisible outside existing networks.

That means:

  • The best option may never be seen

  • Capacity can remain hidden

  • New commercial relationships develop slowly

  • Market visibility stays fragmented

tricargo creates one neutral window where both sides can see each other clearly.

5. How does tricargo work for freight forwarders?

Freight forwarders search by:

  • Lane

  • Route

  • Cargo type

  • Capability

  • Shipment requirement

tricargo then shows every eligible GSSA for that requirement.

Forwarders can submit quote requests to one, several, or all GSSAs simultaneously.

Dobby, the integrated AI assistant, can also automate the sourcing process from incoming customer emails.

The result is faster sourcing with broader market visibility.

6. How does tricargo work for GSSAs?

GSSAs create a profile containing:

  • Airline representations

  • Lane coverage

  • Cargo capabilities

  • Operational information

When a freight forwarder searches for a matching requirement, eligible GSSAs appear inside the window.

Quote requests are delivered directly to the GSSA.

From there, the commercial relationship continues offline.

tricargo's role is to create qualified introductions through neutral visibility.

7. What makes tricargo neutral?

Neutrality in tricargo is structural, not marketing language.

  • No airline owns it

  • No freight forwarder network controls it

  • No GSSA can buy preferred positioning

  • No search results are sponsored

  • No participant controls visibility

Results are based on coverage and operational match quality only.

That protects both freight forwarders and GSSAs from biased discovery.

8. Is tricargo free for freight forwarders?

Yes.

tricargo is free for freight forwarders and will remain free.

There are:

  • No subscriptions

  • No search fees

  • No registration fees

  • No pay-to-contact charges

The commercial model sits on the GSSA side through qualified lead generation.

This keeps the barrier to search and discovery as low as possible.

9. What additional value does tricargo create over time?

As the window grows, tricargo generates market intelligence from aggregate search activity and operational demand.

This includes:

  • Lane demand signals

  • Growth corridor visibility

  • Response benchmarking

  • Market reporting

  • Industry trend intelligence

The long-term goal is a clearer, more transparent air cargo market for both forwarders and GSSAs.

10. Why are companies joining tricargo early?

Early participants establish visibility before the wider market scales.

For freight forwarders, this means earlier access to broader market visibility and sourcing efficiency.

For GSSAs, it means earlier positioning inside the industry's neutral window.

Founding Cohort GSSAs also receive:

  • Locked pricing until 2030

  • Early feature access

  • tricargo event access

  • Visibility within federation-backed reporting

The market was always there.

tricargo exists to make sure both sides can finally see it.