tricargo hits the headlines…
News. neutrality. and getting noticed.
When we built tricargo, we knew we weren't launching just another air cargo platform.
We were launching a challenge to the way the industry has always worked.
And people are starting to notice.
Following our official launch in Rome, Air Cargo Week featured tricargo and the conversations happening around visibility, neutrality and the future of GSSA-forwarder relationships.
For us, the coverage wasn't exciting because our name appeared in a headline.
It was exciting because the industry's biggest publications are now talking about the exact problem tricargo was built to solve.
Visibility.
Because let's be honest.
Most freight forwarders don't search the entire market.
They search the people they already know.
And most GSSAs don't lose business because they're not good enough.
They lose business because they're invisible.
That's the gap tricargo was built to close.
What's different for freight forwarders?
For freight forwarders, tricargo is simple.
Search a lane.
See every eligible GSSA.
Send quote requests to one, some or all of them.
No sponsored listings.
No preferred placement.
No hidden commercial agenda deciding who appears first.
Just a neutral view of the market.
And with Dobby, our AI assistant, the process becomes even faster.
Forward an enquiry.
Dobby extracts the details.
Finds every eligible GSSA.
Prepares the requests.
You review.
You send.
Minutes instead of hours.
What's different for GSSAs?
For GSSAs, tricargo isn't just another place to create a profile.
It's a chance to become visible to freight forwarders who would otherwise never know you exist.
Every search is exposure.
Every enquiry is an introduction.
Every introduction is the start of a potential relationship.
That's why tricargo doesn't focus on transactions.
The booking isn't the point.
The connection is.
Listed GSSAs receive:
• Visibility to freight forwarders worldwide
• Qualified enquiries delivered directly to them
• A FEDAGSA-endorsed presence within the window
• Future access to market intelligence, lane demand insights and benchmarking tools
The relationship remains yours.
The conversation continues offline.
Exactly where business is built.
This is only the beginning
The response in Rome was incredible.
The conversations were even better.
What started as an idea has become a live window connecting two sides of the industry that have struggled to find each other for years.
And now we're opening that window wider.
The market is paying attention.
The press is talking.
Freight forwarders will be searching.
The question is…
Will you be one of tricargo’s first one hundred Founding Members?
You can enjoy the full article here.
Team tricargo
Neutral by design.