is tricargo another booking platform…?

Competition. what’s different. and a new string to your bow.

We’ve been asked more than once if we’re trying to compete with booking platforms like WebCargo.

The short answer?

No.

In fact, we think platforms like WebCargo have done a huge amount for the air cargo industry.

They've helped digitise a process that, for many years, relied on spreadsheets, emails and phone calls (shudders). They help freight forwarders compare rates, access capacity and book shipments more efficiently than ever before.

That's important.

The industry needs booking platforms.

But here's the thing.

Long before a shipment is booked, someone decides who gets considered. Which GSSAs do we contact? Which airlines do we approach? Who makes the shortlist?

In many cases, that shortlist is based on existing relationships.

People contact who they know.

The people they've worked with before.

The names they trust.

There's absolutely nothing wrong with that.

Relationships are one of the things that make air cargo tick.

The challenge is that the air cargo market is much bigger than any individual contact book.

Every day, capable GSSAs miss opportunities because they weren't known.

Not because they weren't competitive.

Not because they couldn't deliver.

Simply because they never made the shortlist.

That's where tricargo comes in.

We're not trying to be another booking platform.

We're not trying to compete with WebCargo, cargo.one, CargoAi, or any of the other booking platforms helping freight forwarders transact more efficiently.

We're solving a different problem.

The search before the booking.

The introduction before the quote.

The relationship before the transaction.

tricargo is simple. It is a neutral visibility tool.

A freight forwarder searches a lane.

Every eligible GSSA appears.

An enquiry is sent.

A conversation begins.

What happens next is entirely up to the people involved.

Maybe the enquiry becomes a booking.

Maybe it doesn't.

But something valuable has already happened.

A freight forwarder has discovered a GSSA they may never have found otherwise.

An introduction has been made.

A relationship has started.

That's why we often say tricargo is a window, not a platform.

Windows and booking platforms do different jobs.

One helps you discover what's available.

The other helps you complete the transaction.

There is a place for both.

In fact, we think they complement each other perfectly.

Because the more visible the market becomes, the more opportunities GSSAs and forwarders have to demonstrate the value they bring.

That's not competition.

That's a healthier market.

Create your tricargo profile (for free) here.

Team tricargo

neutral by design.