we’re not selling leads (well, not exactly). we’re selling visibility.
tricargo is not another booking platform.
There are plenty of those. Booking platforms are great (when it’s time to book).
No, we’re rather interested in the step behind that. The step when the forwarder decides who makes the shortlist.
Because nine times out of ten it isn’t the GSSA with the capacity, capability or strongest expertise.
It’s the GSSA they’re familiar wit.
A name they trust.
But air cargo is much bigger and better than any one person’s network.
And tricargo is about to crack the air cargo window open (much) wider.
No sponsored listings.
No race to the bottom.
No ownership of the transaction.
Just qualified visibility where it matters most.
At the moment a freight forwarder is looking.
Why tricargo exists
Most GSSAs grow through relationships.
That’s not changing, and nor should it.
Air cargo is built on trust, speed, service and the people who pick up the phone when something needs sorting.
But every relationship has to start somewhere.
And right now, too many potential relationships never start at all.
A freight forwarder needs a lane. They call who they know. They ask the same contacts. They work from the same inbox history.
Efficient? Yes.
Complete? Not always.
Somewhere else sits a GSSA with the right airline, the right market knowledge and the right capability.
But they never receive the enquiry.
Not because they lost.
Because they were never found.
That is the problem tricargo solves.
Why this is different
Booking platforms help freight forwarders compare rates and complete transactions.
There is a place for that. Platforms have helped digitise air cargo and moved us away from spreadsheets (thank the Lord).
tricargo sits before the booking.
Before the quote.
Before the shortlist.
We help freight forwarders discover the GSSAs they may not already know.
That is where new relationships begin.
why do we keep banging on about neutrality?
Most platforms have a commercial interest in the outcome.
Some publish rates.
Some process bookings.
Some facilitate payments.
Some profit from the transaction itself.
Some push you down a certain path.
tricargo doesn't.
We're not trying to influence which GSSA wins the business.
We're not trying to decide which solution should appear first.
And we're certainly not trying to turn air cargo into a race to the bottom on price.
We're simply creating a neutral space where freight forwarders can discover eligible GSSAs and decide for themselves who they want to speak to.
tricargo has zero commercial agenda beyond helping the market become more visible.
Because the best solution isn't always the cheapest.
And the right GSSA deserves the chance to be considered.
What happens when you join
Your GSSA profile becomes part of the tricargo window.
When a freight forwarder searches a lane you cover, you can appear as an eligible GSSA. They can review your profile, select you for a quote request and send a structured enquiry directly to your team.
From there, the relationship is yours.
tricargo does not publish rates.
tricargo does not process the booking.
tricargo does not take over the customer conversation.
We create the introduction.
And then — crazy talk — we leave the selling to you (with some helpful tools to lighten the load).
Become a tricargo Founding Member
We’re now onboarding the first 100 GSSAs to join tricargo as Founding Members.
This is the first group in the window. The early names. The companies helping shape how freight forwarders discover GSSAs in the years ahead.
Not by shouting louder.
By being found when it matters, for what matters.
What Founding Members receive
As one of the first 100 tricargo Founding Members, you receive:
Founding Member status on your tricargo profile
Founding Cohort pricing locked until 2030
Early access to new features and services
Priority invitations to tricargo events
Visibility in a FEDAGSA-endorsed window built around GSSA discovery
Qualified enquiries from freight forwarders actively searching your lanes
You will also help shape the future of the window from the inside.
The first cohort matters. It sets the standard.
Will you be one of them…?
No risk
There is no cost to join.
Every GSSA receives a CHF 45 / $50 credit against their first leads. Billing only begins once that credit has been used.
That means you can join, build your profile and start receiving opportunities before paying anything.
Simple.
Ready to see for yourself?
The first 100 GSSAs are now being onboarded.
If you want your company to be visible when freight forwarders search your lanes, now is the moment to step into the window.
Book your private demo.
Become a Founding Member.
Team tricargo
neutral by design.